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Infusing cultural elements into application design image

Currently one quarter of global population owns a smartphone and by the year 2018 the estimates are that 50% of people will use one, so it is needless to say that mobile communication has become an essential part of modern life – a necessity. Feature phones have been used for over 20 years and a lot of research and beta testing was done to ensure best user experience for each country’s users and their needs. Nokia, for instance, the leading manufacturer of feature phones in developing economies, has put years of research into the local markets by keeping a full time design staff dedicated to studying the practices of users at work and at play. They were the first ones ...

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